Data Brief: 63% of CFOs More Focused on Increasing Customers’ Lifetime Values 

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The pandemic’s disruption to the system and to concern models has spurred main fiscal officers (CFOs) to re-examine the strategies they usage to scope their extremity customers. And arsenic portion of those strategies, digitization is critical.  Digitizing outgo processes is helping galore organizations proceed to run smoothly.

In "The Strategic Role of the CFO: Supporting the Strategic Role of the CFO Playbook," a PYMNTS and Versapay collaboration, PYMNTS surveyed 400 CFOs astatine firms generating astatine slightest $25 cardinal successful yearly gross crossed the U.S.

See also: The Strategic Role of the CFO

About 63% of respondents said they are much funny than they were earlier the pandemic to summation the beingness worth of their customers.

Seventy percent of CFOs are digitizing their AR and AP processes due to the fact that they see it captious to expanding the beingness worth of their customers.

And successful the bid to boost lawsuit satisfaction, a immense bulk – 86% – accidental specified digitization improves lawsuit satisfaction.

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