India's B2B Supply Chain Startup AnKa SumMor Nets $1.5M to Help Brands Get Exposure

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The Indian B2B proviso concatenation startup AnKa SumMor has raised $1.5 cardinal successful pre-Series A funding, wealth the Bengaluru-based institution volition usage to grow and standard its operations, Inc42 reported.

The steadfast volition besides research the usage of artificial quality (AI) and instrumentality learning (ML) technologies to make proposal engines for retailers and brands, according to the report.

Founded successful 2018, AnKa SumMor lets challenger brands entree accepted fast-moving commercialized goods (FMCG) organisation outlets, specified arsenic supermarkets and specialty stores, but astatine little costs, the study stated.

The company’s solutions tin beryllium recovered successful 8,000 stores successful the cities of Hyderabad, Chennai and Bengaluru. Customers see McVities, Wai Wai, Yoga Bar, Yellow Diamond, Bauli, Tru Earth, Om Bhakti and Paper Boat, according to the report.

The company’s exemplary aggregates and consolidates transportation and forwarding agents, ace stockists and multi-channel distributors into a azygous platform. AnKa SumMor gives brands greater scope and visibility portion letting them show outlet-level income info successful existent time, earning gross from retail income margins, the study stated.

“The Indian retail manufacture is precise fragmented,” said AnKa SumMor CEO and Co-Founder Ashok George successful the report. “Distributors besides enactment arsenic financiers and infrastructure providers. Attrition is precise high, and the full process is precise inefficient. With AnKa SumMor, we are trying to consolidate the organisation network.”

George added that companies similar his volition play a important relation successful boosting India’s increasing retail market, expected to beryllium worthy $260 cardinal by the mediate of the decade, according to the report.

In August, different Indian proviso concatenation firm, Delhivery, was preparing an archetypal nationalist offering (IPO) that could rise an estimated $1 billion.

Read more: Supply Chain Startup Delhivery Readies for $1B Mumbai IPO

Delhivery tin database connected the Bombay Stock Exchange, the National Stock Exchange, oregon connected both. Both exchanges are located successful Mumbai.

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