The past year has indeed been quite challenging for almost everyone. Despite the situation, many of us took advantage of our free time and invested in learning something that would prove beneficial for us in the long run.
Based on several studies, many people spent their time learning every new technique and trend that resides or is being applied in website designing. Today, website design is widely known to everyone. It is common knowledge how influential and essential having an impactful website is for any business that wants to strive.
At present, every design element and feature formerly considered modern or innovative is more likely to be perceived as outdated – that’s how much things have progressed in the industry in recent times.
A website holds great importance for a business since if the website design looks obsolete and ignores the essential web standards when the users access your site, your company has a 90% possibility of losing conversions.
The design of your website is one of the main factors for a visitor to prolong and properly go through your content.
Many ponder the question of how they can improve the design of their website. Hence, in this article, we will discuss a few modern website design trends that continue to define the year 2021. And, for sure, if you apply them, you will be able to enhance the appearance of your website and attract greater attention from the target audience.
Below you will find some pointers that will help enhance your sales regardless of whether you are a newbie or a skilled business owner.
The Ultimate Guide to Conversion Optimisation for Small Business
#1. Full-Page Headers
In a single glance on your website, a visitor will come across the website’s header, which makes it an essential aspect to consider as it sets the image for your business. The full-page header is an attractive look and is a website design trend that continues in 2021.
Most websites add information towards the left of the header amongst the other tabs and web pages. The reason to place everything on the left of the website is that readers are often attracted to the content placed towards the left. This is a major reason you will find important things listed towards the left of a website.
It is highly advisable to include colorful images and info about your business in the header so that viewers can attain a vivid and intriguing perception of your website.
#2. Parallax Scroll Effect
The parallax scrolling effect has been trending for years now. The parallax scrolling effect is a website design technique that allows the background of a website to move slower than the foreground when being scrolled. Via the parallax scrolling effect strategy, the 3D effects add depth, creating a higher appeal in the browsing experience for visitors when scrolling across a website.
Adding this effect to your website offers your visitors a newer and unique experience when scrolling. Nevertheless, it is vital to apply the parallax effects appropriately, or negative results can prevail. Since if not implemented correctly, visitors can get distracted from important information.
Furthermore, ensure to keep parallax effects in balance with each other. Other than this, you can include an option to turn off the parallax effects for those users who find the effect inconvenient.
#3. Horizontal Scrolling
Similar to parallax scrolling effects, designers have also begun to experiment with horizontal scrolling. It is a different way to portray a website, and it is a newer way for viewers to get something different from the usual. However, designers who implement horizontal scrolling keep options and navigations easier to browse through the website evading inconvenience.
When adapting horizontal scrolling, designers ideally should add explicit visual representations of the content so that the cues are not hidden behind hovers that create difficulties for the visitors to browse conveniently.
Though horizontal scrolling looks fascinating and adds a unique touch to a website, keeping each important aspect in mind is crucial to provide a positive impact.
#4. Multimedia Experiences
It is prevalent for people to access fast internet in such an advanced and tech-savvy world, allowing multimedia and web experiences to be displayed everywhere.
With visual elements such as texts, videos, and audio used collectively, extraordinary user experiences can be provided to your target audience. However, modern studies have shown that keeping things simple even in combined motion and audio proves much more impactful than overly complicated content.
Sometimes using too many effects at once can be distracting or overwhelming for the audience to view or understand. So it is important to carefully use different media formats to maximize the accessibility of your content, such as including alternative text for images in the descriptive text.
For example, instead of simply playing the video or motion content automatically, you can ideally provide a “Play” button that will allow the user to play and pause the content as per their preference. Various factors must be dealt with adequate measures to attain effective and accessible results from multimedia.
Certainly, it is a misconception that only children enjoy cartoon illustrations, whereas every age group is highly fascinated by them. Likewise, they are found to be intriguing by every age group when displayed on a website. Cartoon illustrations have been in trend for quite a while now.
There is no denying that it requires a lot of creativity since it is not easy at all as the cartoon illustration requires the fun and exciting aspects of the brand/business in a relevant manner.
When integrating cartoon illustrations on websites, it is crucial for designers to skillfully work upon the cartoon characters while portraying a short story that attracts visitors to continue viewing the website.
#6. Focus on UI/UX
Before designing a website, you need to keep the target audience in mind. By doing so, you will be able to develop a website that is easily accessible for users that land on your site. It will also help avoid adding irrelevant aspects that prove unnecessary.
It is vital to ensure that your website does not take much time to load. While also checking and taking care of any malfunctions or errors before your website goes live. With all modifications, it is important to make sure that your website is smartphone-friendly.
Some people forget to look into whether their website is mobile responsive or not, which is a crucial aspect that certainly impacts the site’s success. Your website should operate flawlessly and be responsive to both desktop and smartphone users, which means paying attention to the UI/UX design.
#7. Scrolling Cards
This is a fun aspect that designers add to a website where pieces of information or images are displayed in the form of scrolling cards. Such representations add a unique touch to a website, and it is a trait that is trending nowadays.
However, card layouts are considered old school amongst a few. But by adding images and graphical representation to the scrolling cards, you can make your website look even more attractive to viewers.
#8. Audio Representations
Adding audio representations can be used as a new way to best portray a brand online. Other than this, it also removes the access barriers for visually impaired users. This is a significant trait to integrate audio into website designs since it greatly helps all those who prefer to hear content rather than having to read it.
Several trending websites have enabled this feature on their sites, and it is certainly something different from what is found on most websites.
#9. Custom Cursors
A cursor is probably the most significant and prominent aspect that comes in sight of visitors once they land on your website. As prominent as the cursor is, that’s how ignored it has been for years. It is undeniably one of the most important and overlooked aspects of web design.
Even though most people are happy with the same old-fashioned arrow cursor on a website. But suppose a web designer can successfully play around with this minor yet highly relevant part of a website and turn it into something extraordinary? In such a case, it indeed will be a significant achievement that surely will portray your website’s success.
Today you will notice that there are a few websites that have different types of cursors. The variants alter based on the change of the color or graphics when the user hovers on visual representations. Such minor additions can undoubtedly play a crucial part in enhancing the overall experience of your website.
Almost every year, a new trend is introduced in web design, and people work accordingly to attract visitors to their website. However, designs and trends are constantly changing, designers need to maintain their quality continuously.
Today’s audience is not always for flashy and gaudy things. Instead, people today are constantly searching for something rare and original that compliments their business style.
To set up a website that includes the latest trends and designs, you certainly must go through and follow each of the points mentioned above to your best possible efforts.
While keeping each of these points in mind, they ensure that you also remember to maintain quality in terms of your website’s user experience.
Whether your website was designed months ago, you can still add modifications to provide a better user experience to your audience.
Guest author: Nathan Enoch Burridge has been associated with the tech industry for a decade now. He has held numerous key positions in various reputable companies. Due to his obsession with video animation company and anything related to the Tech World, he started writing and contributing his knowledge as a guest blogger. Follow me here: Twitter