Today in Data: Crocs Targets $5B in Sales, D2C Brand Eyes Workwear Market, Shopify Brings Main Street to Social Media

3 weeks ago 16
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Direct-to-consumer marque Brunt is looking to beryllium portion of the $12 cardinal enactment footwear and apparel market. Plus, Shopify sees societal media arsenic the caller location for digital Main Street, and Crocs executives accidental the institution is aiming for $5 cardinal successful sales by 2026.

Data:

54%: Share of consumers ages 18-34 who discovered brands connected societal media and made purchases there.

$5B: Crocs’ yearly income extremity by 2026.

44%: Share of highly connected, socially engaged consumers who are besides highly connected shoppers.

37%: Portion of Crocs income from integer channels.

$12B: Approximate worth of enactment boots and apparel market.

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